Solution Update: Intelligent Customer Experience (ICX) 4.1
August, 2024
SHORT DESCRIPTION
ICX 4.1 delivers a robust set of features and enhancements designed to optimize customer journeys, drive operational efficiency, and elevate the overall customer experience. From dynamic language settings to seamless integration with Avaya systems, this release equips organizations with tools to deliver exceptional customer interactions and achieve business objectives.
Customer Experience Enhancements
Administrative Enhancements
Development Enhancements
API Enhancements
LEARN MORE ABOUT Intelligent Customer Experience (ICX)
Core Features
Intelligent Customer Experience includes the following Core Features:
Robust Integrations
Customer Experience (CX) Management
Integrated Reporting
Cloud in a Snap
User Friendly GUI
Advanced Interaction Flow Editor
Robust Integrations
Customer Experience (CX) Management
Integrated Reporting
Cloud in a Snap
User Friendly GUI
Advanced Interaction Flow Editor
Customer Experience Enhancements
Automatic Bypass of Intent Collection
ICX 4.1 allows for automatic bypass of intent collection for pre-determined intents. ICX developers/administrators can enable the system to bypass having to collect intentions if its known from previous interactions. This allows end customers to bypass intent collection for predefined intents, passing information through to the agents without requiring them to reenter information, streamlining experience and reducing frustration
Feature Insights
- Efficiency: Customers bypass unnecessary steps, reducing interaction time.
- Flexibility: Administrators can easily modify handling options by segment, adapting quickly to operational changes.
Dynamic Announcements
Dynamic Announcements enable personalized messages using pre-recorded audio, text-to-speech, and ICX parameters. This feature enhances engagement by delivering context-aware messages such as time-of-day greetings.
Feature Insights
- Personalization: Tailors announcements to individual customer contexts.
- Operational Agility: Business users can update messages without IT intervention.
Dynamic Language Attribute Setting
Languages can be dynamically set based on caller information (ANI, DNIS, UUI) before executing interaction flows. This feature ensures repeat customers receive services in their preferred language automatically.
Feature Insights
- Consistency: Provides a seamless multilingual experience.
- Convenience: Automatically associates preferred languages with customer phone numbers.
Administrative Enhancements
Holiday Management Enhancements
Holiday schedules now support creating recurring Holidays that can be fixed (same day each year) or floating (varies from year to year). For floating holidays visual indicators highlight when floating holidays have passed and need to be reset for the upcoming year.
Feature Insights
- Simplified Management: Visual and fixed reminders ensures that Administrators update critical operational hours and exceptions.
- Accuracy: Reduces errors that can occur when multiple administrators or contact center management owners hand off responsibilities.
- For End Users: Ensures customers are never routed to contact centers that are closed because of operational hours.
Synchronization with Avaya CM Elite
Service and holiday schedules can now be synchronized with Avaya Communication Manager, centralizing call center schedule management within ICX.
Feature Insights
- Centralized Management: Simplifies schedule handling across platforms with support for Roles-based Access Control.
- One-click update and rollback for all managed environments.
- Accuracy: Ensures consistency in operational schedules.
Recording Integration with Avaya CM Elite
ICX can upload voice recordings to Avaya Media Server, preserving metadata, enhancing recording management.
Feature Insights
- Centralized Management: Simplifies announcement handling across platforms with support for Roles-based Access Control, searches and management.
- One-click generate new Vector or Call Center Announcements and update and rollback for the Contact Center.
- Accuracy: Ensures consistency in operational announcements.
- Data Integrity: Maintains complete recording metadata.
Kubernetes Support
ICX 4.1 supports deployment into Kubernetes clusters, enhancing scalability and management.
Feature Insights
- Scalability: Supports dynamic resource allocation.
- Reliability: Improves system resilience and uptime.
Development Enhancements
Automatic Layout Management
The Interaction Flow Editor now includes automatic layout management, improving visualization and comprehension of call flows.
Feature Insights
- Clarity: Enhances readability of complex flows.
- Usability: Simplifies flow editing and management.
Before
After Auto Layout
Language Primitive for System Language Setting
New language primitives allow dynamic language configuration within interaction flows, facilitating seamless transitions.
Feature Insights
- Consistency: Ensures uniform language use throughout interactions.
- Customization: Adapts language settings in real-time.
Improved Usability for Node Manipulation
Enhanced manipulation of node connecting lines and parameter reordering improve flow customization.
Feature Insights
- Control: Allows precise flow adjustments.
- Flexibility: Facilitates detailed customization.
API Enhancements
Programmatic Update of JEXL and SCXML Scripts
New APIs for uploading JEXL and SCXML scripts enhance flexibility for developers.
Feature Insights
- Control: Facilitates automated script management.
- Security: Enforces authentication and logging.
ICX Parameter API and Access Control
APIs now allow programmatic access to ICX parameters, improving parameter management.
Feature Insights
- Security: Ensures secure parameter access.
- Audibility: Maintains comprehensive audit trails.
ICX Digital Request API
A new, licensable API for placing digital requests enhances integration capabilities.
Feature Insights
- Versatility: Supports advanced digital interactions.
- Integration: Facilitates seamless third-party integrations.
Support for Poly Jexl Scripts
PolyScript in ICX 4.1 refers to a script that contains multiple entry points, allowing it to be reused across various parts of the system with different contexts or parameters. This scripting method enhances the flexibility and modularity of the code, enabling more efficient and maintainable logic implementation.
Feature Insights
- Multiple Entry Points: Each entry point can be invoked independently, allowing the script to serve different purposes or handle different scenarios within the same script file.
- Reusability: PolyScripts can be reused across various interaction flows, reducing the need for redundant code.
- Modularity: Enhances the organization of scripts by encapsulating related logic within a single script file.
Comparison with ICX 4.0 and Earlier Versions
Dynamic Announcements
- ICX 4.0: Relied on fixed WAV file announcements.
- ICX 4.1: Offers flexible, dynamic, personalized announcements.
Synchronization Capabilities
- ICX 4.0: No synchronization of service and holiday schedules, or recordings
- ICX 4.1: Syncs schedules with Avaya CM, enhancing management. Sync recordings to Avaya Media Servers
Logging and Error Handling
- ICX 4.0: Comprehensive logging features.
- ICX 4.1: Enhanced logging for unplayable announcements and error messages.
APIs for Script Management
- ICX 4.0: Server based script management capabilities.
- ICX 4.1: Programmatic updates of JEXL and SCXML scripts.
Global Assets Management
- ICX 4.0: Limited import/export feature for global assets.
- ICX 4.1: Facilitates import/export of global assets.
Digital Request API and Datahub
- ICX 4.0: Core digital request capabilities.
- ICX 4.1: Enhanced API integration and data management.
Kubernetes and Computer Telephony Support
- ICX 4.0: Limited support for K8 environments.
- ICX 4.1: Enhanced scalability and integration with Kubernetes. Supporting auto-scaling and ramp down of resources. Enhancements in Computer Telephony for RONA use cases.
Enhanced User Interface
- ICX 4.0: Basic interaction flow editor.
- ICX 4.1: Improved editor and dashboard for better user experience.
Value Proposition: ICX 4.1 significantly enhances flexibility, integration, and usability, addressing limitations and adding capabilities not present in ICX 4.0 and earlier versions.
For more information and to see ICX 4.1 in action, schedule a demo today!
Compatibility
Avaya Experience Portal 8.x, Avaya Aura 10.x.
Contact Swampfox Professional Services for additional requirements.

















