Annual Report
IAUG Member Survey 2025
Sponsored by Swampfox Technologies
The 2025 IAUG Member Survey captured perspectives from Avaya contact center leaders and practitioners across multiple industries. Respondents represented a cross-section of enterprise roles, industries, and organizational sizes, providing a broad view of current priorities, challenges, and future plans.
Overall, members remain committed to their Avaya investments while expressing strong interest in modernization paths that balance innovation with control and cost predictability.
While cloud remains a focus, there is clear resistance to disruptive “rip and replace” migrations, and respondents value the ability to innovate within their existing environments.
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Key Findings
Avaya is Entrenched but Modernization is Expected
Cloud Interest is High, But Premise/Hybrid Wins
AI and Advanced Speech Are Now Must-Haves
Decisions Are Driven by Integration, Compliance, and Cost
Avaya’s Brand is Stable but Vulnerable