Columbia, SC – October 14, 2025 – Swampfox Technologies, Inc. (Swampfox), today announced the publication of the 2025 IAUG Member Survey, an annual study sponsored by Swampfox and conducted in partnership with the International Avaya User Group (IAUG). Respondents represented a cross-section of enterprise roles, industries, and organizational sizes, providing a broad view of current priorities, challenges, and future plans.

As Avaya repositions around a more cloud-forward strategy, enterprise customers face complex decisions. Technology leaders are balancing cost, risk, and opportunity, often under pressure to transform while preserving critical investments in people, processes, and platforms.

The findings highlight the balance Avaya customers are striking between loyalty to their core platforms and an urgent push toward modernization. Top Insights from the 2025 Survey include:

• Avaya is Entrenched but Modernization is Expected: Avaya remains trusted, but customer loyalty hinges on modernization in AI, advanced speech, and hybrid flexibility.
• Cloud Interest is High, but Hybrid Wins: Nearly half of respondents are evaluating cloud or CCaaS options, yet most prefer staged, hybrid paths rather than disruptive replacements.
• AI and Advanced Speech are Must-Haves: Generative AI, Intelligent Virtual Assistants, and Natural Language Understanding ranked highest among emerging CX technologies.
• Decisions are Driven by Integration, Compliance, and Cost: Enterprises prioritize predictable costs, compliance, and seamless integration over market hype.
• Avaya’s Brand is Stable but Vulnerable: While most still view Avaya as a trusted partner, competitors are gaining attention; innovation is essential to maintain loyalty.

“This year’s report confirms what we hear every day from our clients: Avaya customers want to modernize, but they need to do so without disruption,” said Tom Hanson, VP Product & Marketing at Swampfox. “The survey validates our Innovate in Place strategy, empowering organizations to extend the value of Avaya investments, add AI and automation today, and transition to hybrid or cloud models on their own terms.”

Now in its second year, the IAUG Member Survey provides an evolving benchmark of Avaya customer sentiment, technology adoption, and CX strategies. Sponsored and published by Swampfox, the survey reinforces the company’s commitment to delivering pragmatic modernization pathways for the Avaya community.

The full 25-page report is available for download at https://www.swampfoxinc.com/2025-iaug-member-survey/

About Swampfox

Swampfox Technologies is a modern software, solutions and services company focused on empowering amazing customer journeys for the enterprise Contact Center. With a global client base and a reputation for delivering transformational solutions for highly complex Contact Center environments, Swampfox is a recognized industry innovator and thought leader. Through our flagship ICX Platform and highly awarded Enterprise Applications we deliver seamless, integrated customer experiences for omnichannel and multi-channel environments.

Media Contact

Tom Hanson

VP Product & Marketing

thanson@swampfoxinc.com